<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/cf25afaf-f1fc-4984-b7a0-7948a07f997d/logo-base-notion.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/cf25afaf-f1fc-4984-b7a0-7948a07f997d/logo-base-notion.png" width="40px" /> Try our impression testing recipe. This is where you gather users' initial impressions of an idea, concept, design, or product.

Use this type of testing to: 1) Observe initial reactions to an idea to validate (or reject) it early on 2) Decide if a new service or product is valuable in concept 3) Decide if current ideas are headed in the right direction

Surveys can be a tool for this type of research. See our surveys recipe.

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